I’m hoping that Barbie can help shape the future of Roblox roleplay.” Sobel added that Roblox helps bring players together beyond the limitations of the real-life dolls.

Following the success of this past summer's Barbie movie, Mattel Inc. and Gamefam said Tuesday that they are bringing Barbie and her DreamHouse to Roblox.

In Barbie's world on Roblox, players can build their own dream houses and customize their avatars by mixing and matching exclusive fashion items and accessories.

Barbie has previously been integrated into other Roblox games, but DreamHouse Tycoon marks its first solo game. “With the release of the film earlier this year, we felt it was time for Barbie to stand ...

Mattel and Gamefam have announced the upcoming release of Barbie DreamHouse Tycoon, the first official Barbie game to be released on Roblox. The release follows a successful beta launch of the title, ...

Gamefam CEO Joe Ferencz ’s business is pulling beloved IP like Sonic the Hedgehog, Barbie or SpongeBob SquarePants into online gaming platforms “ Roblox,” “Fortnite” and “Minecraft ...