Much to Shadow's credit, reaching 3 million players in such a short span is no small feat. This proves that while the controversy surrounding the recent game might have cost Ubisoft some respect, in contrast, it helped pique an interest in players to check what all the fuss was about.

Assassin’s Creed Shadows has seen over 3 million players in the week since launch, Ubisoft has announced. But there's still no sales figure.

Ubisoft (UBSFY) announced that Assassin’s Creed Shadows reached 1 million players on release, but that might not be the win investors hoped