NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

The Texas Tech football team landed the highest-rated recruit in decades when Felix Ojo committed. Here's how the Red Raiders ...

Coming off one successful first season with the Texas Tech Red Raiders, NiJaree Canady’s Name, Image, and Likeness (NIL) portfolio is growing. Venmo announced ...

A creative use of NIL is turning Texas Tech into a rising force in college softball, reshaping the roster through the transfer portal and changing the game in Lubbock.

NiJaree Canady is one of the biggest stars in college softball. Here's a closer look at the Texas Tech pitcher, including her stats and NIL deal ...

Ojo, the highest rated recruit in Texas Tech’s history, has a 6-foot-6, 275-pound frame. In 2024, he was named to the ...

The deal is believed to be the largest fully guaranteed revenue-share agreement in college football under the recently ...

In one of the first major deals in the revenue-sharing era, Texas Tech commit Felix Ojo has reportedly agreed to a deal with ...

It’s easy to draw the conclusion that Texas Tech was able to attract this much talent to its softball program because of the money it is putting up for NIL and revenue sharing.

NiJaree Canady of the Texas Tech softball team is one of three Big 12 Conference athletes to land NIL deals with Venmo.