From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been ...

Zooming in on the past month, 65% of all social media users have used YouTube, rising to 80% among Gen Z. The platform’s ...

Since it kicked off its Premier League sponsorship, Guinness has become the number one beer for the football watching ...

Marketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new ...

As well as announcing a partnership with Manchester United, fintech brand Sokin has also launched a new brand campaign to ...

After facing struggles in a “challenging environment”, Carlsberg remains committed to its marketing investment amid the “good ...

The campaign featuring Matt Rife has been branded “rage bait”, with people calling Elf Cosmetics “tone deaf” for using the ...

While marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal ...

Charlotte is deputy managing editor and head of insight, responsible for long-form content. Aside from an interest in ...

Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

The Swiss firm believes its lifestyle and performance positioning, coupled with product diversity, will help it become “the ...