From Carlsberg’s new CMO doubling down on its brand line to Prime’s profit falling drastically, it’s been a busy week. Here ...

Nike’s strategic pivot back to sport and brand marketing is beginning to show positive signs as its running division returns ...

The marketer joins Marks and Spencer after twenty years of marketing experience in Australia and South Africa, replacing ...

Forget hierarchical sign-offs from HQ, CMO Marian Lee explains Netflix’s local marketing teams are “empowered” to make ...

Simon Michaelides has been named ISBA’s new director general, taking over from predecessor Phil Smith who held the role for ...

As leaked government plans suggest an alcohol ad ban is on the cards, a YouGov poll suggests the majority support further ...

By identifying manufacturing efficiencies, brands and their supply chains can improve customer experience for all - which ...

Measuring return on investment may not always be a priority for marketers, but it remains the most important success metric ...

Moonpig plans to keep the marketing “drumbeat” going by becoming “more creative”, as the focus on brand partnerships, social ...

While broadcast viewership is down 13%, women’s sport’s growth on social platforms such as TikTok and YouTube suggests a ...

The Language of Effectiveness 2025 report In 2025, marketers are juggling the twin imperatives of delivering immediate sales ...

Marketers discuss how to effectively optimise and when enough is enough in the latest episode of Marketing Week’s webinar ...