Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company's "Temporary Spokesperson" in a viral ad, Us Weekly ...

Earlier this month, Astronomer entered the cultural zeitgeist when its then-Chief Executive Andy Byron was seen on a video ...

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the ...

Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win Maximum Effort enlists Gwyneth Paltrow to reframe major public relations crisis with humor and star power.

Astronomer, Ryan Reynolds & Gwyneth Paltrow step in, divorce rumours, alleged connection of ex-CEO with OnlyFans creator ...

Gwyneth Paltrow isn't the only big name attached to Astronomer's cheeky response to " Coldplaygate." Ryan Reynolds' company, Maximum Effort, announced its involvement with a lighthearted X post on ...

With Astronomer, Ms. Paltrow did what she always does: transform an apparent P.R. disaster into a marketing moment. She has ...

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad ...