The growth of Name, Image, and Likeness (NIL) deals has taken another massive step. High school athletics are growing with NIL deals, and now a Southern Califor ...

Mater Dei High School (Santa Ana, Calif.) is an athletic powerhouse, especially in football, where the program won a record ...

Mater Dei High School is a verifiable California sports juggernaut, with a lengthy history of athletic success. Now the ritzy ...

Mater Dei partners with PlayFly Sports, a marketing company that works with professional teams, colleges such as USC and the ...

In a rare move for high school sports, Mater Dei High School, a private Catholic school in Santa Ana, Calif., signed a ...

In what's being considered a first, Playfly has entered into a 10-year, multimillion-dollar deal to obtain the multimedia ...

The new frontier of sports rights might come at the high school level. In a first-of-its-kind deal, California high school ...

Mater Dei High School, a California private school nationally known for its strong sports programs, has inked a 10-year ...

Mater Dei High School, a private school in Santa Ana, California that is well-known for its sports success, announced it has ...

Butler Athletics has entered a 10-year multimedia rights (MMR) partnership with Playfly Sports, a fan-focused and data-driven marketing and technology company. The partnership begins in July.

As LSU gets ready to pay players for the first time, athletics officials believe they found a way to exceed the cap on how much money they can spend by arranging outside name, image and likeness ...

28, 2024, in Arlington.(Smiley N. Pool / Staff Photographer) Texas A&M has agree to a 15-year multimedia rights partnership with Playfly Sports, the university announced on Friday. “We are ...