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Nike forecasts turnaround from dismal fourth quarter despite tariffs
Nike is forecasting a rebound from slow sales and profits in the last quarter and despite $1 billion in added tariff costs on ...
Why Nike stock is soaring despite a looming billion-dollar tariff hit and its CEO saying sales are ‘not up to the Nike standard’
Nike stocks soared Friday, despite a 12% revenue slump in the fourth quarter. CEO Elliott Hill told analysts Thursday he ...
Nike shares soar on its production shift away from China, but warns of a $1 billion tariff hit
Nike's shares jumped at the opening bell Friday after the company said it's shifting some production away from China. But it ...
Nike rallies on efforts to tackle tariff costs as turnaround takes shape
Nike shares surged 13.3% on Friday as an encouraging forecast on the back of its turnaround effort and plans to reduce China ...
Nike warns of whopping $1B hit from tariffs — but shares jump on upbeat sales forecast
Under Hill, who joined in October last year, Nike is investing more into marketing focused on sports, with marketing spending ...
Three takeaways from Nike’s worst annual earnings report in decades
Near the end of the call, Hill said Nike will “evaluate corporate cost reduction as necessary,” a result of slower recovery ...
Nike outlines $1B tariff headwind mitigation while advancing sport offense strategy for FY26
Q4 2025 Management View CEO Elliott J. Hill stated that "the results we're reporting today in Q4 and in FY '25 are not up to ...
Nike’s Earnings Were Ugly. But They’re Better Than Feared.
Nike’s fiscal fourth quarter was a rough one, but results were slightly better than feared. Nike’s sales in the quarter ended ...