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Comedian Matt Rife’s new e.l.f make-up ad becomes latest celebrity ad generating outrage online

Social media users criticized e.l.f. cosmetics this week for featuring comedian Matt Rife in new ad campaign, citing his ...

‘We missed the mark’: Makeup brand responds to outrage over ad with Matt Rife

The makeup ad received backlash after featuring comedian Matt Rife who, in the past, has joked about domestic violence.

Why was Matt Rife in an e.l.f. commercial?

In a commercial posted to e.l.f.’s YouTube page on Aug. 11, Matt Rife acts as a lawyer, asking viewers if “overpriced beauty” ...

Matt Rife Takes on Beauty Crimes with Heidi N' Closet in Nostalgic e.l.f. Cosmetics Spot: 'Brought Me Back' (Exclusive)

E.l.f. Cosmetics is back with a new legal campaign starring drag queen Heidi N' Closet and comedian Matt Rife, who chats with ...

Comedian Matt Rife Reveals He Is Now Guardian of the 'Haunted' Annabelle Doll After Purchasing Paranormal Investigators' Connecticut Home

Rife, 29, is best known for his comedy—but he's now burst onto the horror scene after becoming the guardian of the Annabelle ...
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Comedian Matt Rife, the new Warren Occult Museum owner, to perform in Michigan this fall

Matt Rife is bringing his “Stay Golden” stand-up tour to both Little Caesars Arena in Detroit and Van Andel Arena in Grand ...