LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create his very own Ken doll that nods to his effortless style.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

LeBron James has been named as the debut Kenbassador for Mattel's new line of Barbie Signature Kenbassadors. This is a big deal for Barbie fanatics and fans of the baller, because the four-time NBA ...

LeBron James is taking his talents to Mattel as a "Kenbassador." Why it matters: A new Barbie collaboration makes him the first professional athlete to have a Ken doll in their likeness, the brand ...

Ever since the blockbuster Barbie movie premiered two summers ago, there’s been resurgence of interest in and profound nostalgia for the brand. The movie’s underlying message was that anyone is a ...

Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

Mattel unveiled its first male athlete Barbie doll modeled after NBA player LeBron James. It is the first in a series of planned athlete dolls the toy company calls "Kenbassadors." Last year, Barbie ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

The team at Mattel also created the doll an inch higher than the standard ... will be focused on building great habits down the stretch of the 2024-25 season. LeBron James explains reason for often ...

LeBron James is no stranger to breaking NBA records, but this time, he’s making history for a completely unexpected reason. The basketball legend, 40, has teamed up with Mattel to become the brand’s ...

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

The doll also marks the first Ken doll of a professional athlete LeBron James is making history yet again. The basketball legend, 40, has teamed up with Mattel to become the brand's very first ...