LA28 Organizers said it's the first time in Olympic and Paralympic Games that such a bid has been undertaken, and it's part of the committee's mission to keep the Games fully privately funded with no new builds.

For the first time in the history of the Olympic and Paralympic Games, LA28 — the organizing committee for the 2028 Summer Games — is selling temporary naming rights at competition venues. Why it matters: Unlike other host countries,

There's a new source of revenue for organizers of LA's 2028 Summer Games, the sale of naming rights for Olympic venues.