Luxury Analysts Are Lukewarm on Demna at Gucci
PARIS – Luxury analysts had been plumping for Gucci to name a high-profile creative director to reverse its declining ...
W Magazine2d
Demna's Best Celebrity Fashion Moments for Balenciaga
After a decade with the brand, Demna is leaving for Gucci, but first, we're looking back at the designer's most notable red ...
Devdiscourse2d
Demna's Brave Gucci Gamble: Can Risky Choice Rescue Iconic Brand?
Kering's decision to appoint Balenciaga designer Demna as Gucci's creative director led to a $3 billion stock drop. Analysts ...
Demna dials down theatrics for a more saleable vision of Balenciaga at Paris Fashion Week
Balenciaga is no stranger to spectacle, but this season, Demna played a different game—one of precision, control, and quiet ...
Gucci Makes Bold Choice for New Designer
The great Gucci reset is here. On Wednesday, the Italian fashion house named Demna, the mononymic designer who transformed ...
He made Ikea bags chic and sold ‘destroyed’ sneakers. Now, he’s the designer of Gucci
Kering, which also owns Bottega Veneta, Saint Laurent and McQueen, praised Demna’s tenure at Balenciaga, where he has been ...
Demna To Lead Gucci Into New Era
Balenciaga creative lead, Demna, has been tapped to join Gucci, replacing Sabato de Sarno as Creative Director. Enter, Gucci's new era.