When Butler-Adams joined Brompton in 2002 the firm founded by inventor Andrew Ritchie was selling just 6,000 bikes a year, held back by a lack of skilled craftsmen, a disorganized production line ...

The answer is micromobility: walking, bikes, e-bikes and scooters.” And with a passion for pedalling coming directly from Downing Street, ministers are on firmly board, Butler-Adams says.

Admitting that sales are unlikely to rise sharply in just one year, Butler-Adams told the Guardian that he predicts 2025 will see a recovery of sorts in the bicycle market.

So what is its strategy for staying on the road? Brompton’s chief executive, Will Butler-Adams, explains… Video - Jeremy Howell ...

Cycling has become a busman’s holiday for Butler-Adams since he took over as managing director of Brompton Bicycles 12 years ago.

Two of Brompton’s staff will move to New York next year and Brompton is aiming to make the US its biggest market; it is currently fifth. "You’ve got to rely on more than one territory," said ...