Jefferies lifted its rating on Southwest Airlines Co. (NYSE:LUV) to Hold from Underperform after meeting with CEO Bob Jordan ...

It’s the last day to book a flight on Southwest Airlines without being hit with a fee to check bags after the airline ...

Thanks to investors at Elliott Investment Management, the Southwest Airlines of today is just as soulless as its competitors.

DALLAS — Southwest Airlines is going through an unprecedented period of transformation in the Dallas-based company's history. Over the last year, activist investor Elliott Management has taken ...

“This transformation is going in the wrong ... you’re not going to get Herb Kelleher’s Southwest Airlines,” he said. While each change can, in a vacuum, improve financials, and Southwest ...

“It’s undeniable Southwest Airlines is rapidly evolving ... The scale of Southwest’s transformation has been augmented by its speed. The first hint at what was to come came during ...

Southwest passengers will notice many changes at their favorite airline, from baggage fees to flight credits to Rapid Rewards ...

The airline expects the changes to boost ... Jordan's tenure as CEO and said a leadership change during "Southwest's largest transformation to date is simply a risk that the Company and its ...

It’s happening: Southwest Airlines will start charging passengers ... In September, Southwest’s then-chief transformation officer, Ryan Green, told analysts that its analysis showed ...

But recent personnel moves at Southwest suggest that Elliott has already grown antsy with the pace and direction of airline's transformation, analysts say. "If you're Elliott, what you want is a ...

Southwest Airlines is continuing its dramatic transformation this spring, updating its fare products and announcing new benefits for Rapid Rewards credit card members and A-List and A-List Preferred ...