Gen Z is totally over Instagram’s identity crisis. Earlier this summer, the social media platform’s head honcho, Adam Mosseri, abruptly announced Instagram was “no longer a square photo ...

In interviews, a dozen members of Gen Z, ranging in age from 15 to 26, said they still used Instagram to keep in touch with friends, scope out crushes, build businesses and pore over cooking ...

Twenty percent of Gen Z uses Instagram for brand awareness, with only 6 percent of Millennials doing the same. As a result, brands need to pay much more attention to Instagram to keep those young ...

Many Gen Z couples use social media as a core wedding-planning tool, scouring Instagram, Pinterest, TikTok and Reddit for ideas, advice and vendors. But these platforms are more than that: They ...