The Seattle Sounders and Paris Saint-Germain showed how host cities can score points with brands and fans through resilient planning.

The great news for footy fans is that sports streaming platform DAZN is set to broadcast all 63 matches of the FIFA Club World Cup free in almost every country, with coverage available in multiple languages. Existing DAZN subscribers or Freemium members can watch every game of the tournament as part of their current membership.

Seattle has proven it has the fans and the passion to fully support the FIFA World Cup in 2026, it's there that our city will host six matches, including a Team USA Group Stage match and a Round of 16 contest. The "warm-up" was a globally prestigious event. Seattle showed it was ready. FIFA put on an amazing show. Now, it's on to 2026.