Set to last seven years, with an average annual value of $1.1bn, the contract marks the impending end of the UFC’s partnership with ESPN, a relationship that began in 2019. More importantly, however, the deal also means the end of the UFC’s pay-per-view (PPV) model.

That means fans who are used to occasionally forking out for a pay-per-view UFC fight will have to consider a Paramount Plus subscription instead. All UFC events will be included in Paramount Plus subscriptions,

Paramount just acquired the US rights to UFC for seven years in a deal worth $7.7 billion dollars, according to reporting by NBC News. This contract begins in 2026 and covers the organization's full slate of 13 marquee bouts and 30 Fight Night events per year.