Lego invested hundreds of millions

Lego is going to make its videogames in-house from now on, says it would 'almost rather overinvest'
The world's largest toymaker, Lego, has told the Financial Times that it intends to build its own videogames in-house from now on. The company has heavily invested in digital infrastructure in recent years, tripling the number of software engineers it employs since 2022, and aims to move away from outsourcing the brand to third party studios.
Lego to Develop In-House Video Game Production Team
After 20 years of successful third-party Lego-branded video games, Lego is finally stepping into the industry itself, raising
LEGO invested hundreds of millions for in-house game development
The post LEGO invested hundreds of millions for in-house game development appeared first on Android Headlines.
Lego "building up" in-house game development
Lego is working to build up its in-house game development, the company's boss has revealed. Speaking to The Financial Times, Lego boss Niels Christiansen said the company was increasing its focus on video game experiences created by its own teams,
LEGO Starting In-House Video Game Development, Opening New Studio
How do you build a brand-new LEGO video game studio? Brick by brick, naturally. Big guns at the global toy brand have announced they’re moving away from third-party video game development. Leaders of the toy brand,
LEGO Announces New Internal Video Game Development Studio
LEGO is creating an in-house game development studio to work on future projects, as well as to build new ties to outside brands for potential tie-ins.
New Bricks Hitting The Toy Aisles As Companies Compete With Lego
Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...
WVXU52m
How LEGO-obsessed adults are building community in Ohio brick by brick
LEGOs are among the most popular toys for adults, and Ohio is home to some of the best brick builders in the world.
This LEGO Star Wars Ahsoka Tano Shuttle Just Hit Its Lowest Price at $58, No Jedi Mind Trick
Get this posable and playable 599-piece model perfect for Star Wars fans ages 9 and up from Amazon while it's 28% off.
Equities News17h
LEGO Group more than doubles the renewable resources in its kid-friendly bricks in 2024
LEGO Group made significant progress in adding renewable resources to its raw materials mix in 2024, more than doubling the ...
Lego sales rise as bricks click with more shoppers
Lego reported strong sales growth for 2024 as more shoppers snapped up its colourful plastic brick construction sets and the ...
Lego Cements Position as No. 1 Toymaker With Record Sales
Lego A/S grabbed more market share from its biggest competitors last year, cementing its positions as the world’s largest ...
Toy sales are on the slide — but not for Lego
Lego saw revenue jump is 2024 as competitors including Mattel and Hasbro reported sales declines. The Danish firm proved ...
Game Rant15h
7 Iconic Star Wars LEGO Sets You Can Still Buy Today, From Death Star to R2-D2
Seven Star Wars LEGO sets that continue to be fan favorites, featuring ships, droids, and legendary characters.
Pupils tackling 'real-world problems' using Lego
Schools from across Cornwall are showcasing their science skills in Cornwall Council's Lego League being held at RNAS ...
China Daily3h
LEGO eyes growth in China with amplified brand outreach
Niels B. Christiansen, CEO of the LEGO Group, said, "2025 is a big year for our brand in China," pointing to a series of ...
Lego CEO Says Trump Tariff Threats 'Not What Keeps Me Awake At Night'
Trump has threatened to "tariff Denmark at a very high level" if it did not allow the U.S. to acquire Greenland, ...