But the best news this Black Friday is that Amazon has marked down nearly all of their new Kindles. You can find savings up to 23% on the brand's e-readers, including the top-tier Amazon Kindle Paperwhite Signature Edition, which is down to $154.99.

The Amazon Kindle Paperwhite Signature Edition is 23% off, bringing it down to $154.99. That's some big savings ($45 to be exact) on a device that's usually $200. You get everything you love in the Paperwhite, lightweight and waterproof design, with the added benefits of double the storage, wireless charging, and auto-adjusting brightness.

Whether you have a Kindle that's showing its age, need a gift for someone who loves a good book, or are intrigued by the new Jade or Raspberry shades, Amazon has finally rolled out deals on its latest-generation Kindle Paperwhite as the Black Friday deals start to arrive on the day itself – and they're fantastic ones.