Dickies’ parent company struggled since the pandemic. Will moving Dickies to California be enough to right its finances ... and keep the Fort Worth-born brand alive?

The workwear brand Dickies is shedding its Texas headquarters and moving to Costa Mesa, part of restructuring and cost-savings measures by its parent company, VF Corp., which manages Vans and

Dickies clothing brand is moving from Texas to California, marking a rare corporate switch after several companies relocated from California to the southern state. The Los Angeles Times reported that the company will be moving from Fort Worth to Costa Mesa to share a space with its sister brand Vans.

The move represents a real estate consolidation by VF Corp., which owns Dickies and Vans as well as outdoorsy brands the North Face, Timberland and JanSport.

This year alone, prominent companies such as Chevron and X have announced plans to leave California for Texas, following similar moves over the past several years by the likes of Oracle and Hewlett Packard Enterprise.

The headquarters of Texas workwear brand Dickies is relocating from Fort Worth to the Los Angeles metro area. VF Corporation, which acquired Dickies in 2017, plans to move Dickies to an existing brand campus the company maintains in Costa Mesa,

Amid the great “California exodus” when major companies like Chevron, AECOM, CBRE and all of Elon Musk’s biggest businesses are moving their headquarters from the Golden State to Texas, workwear brand Dickies is opting for the exact opposite.