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Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal
That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to longtime Tennessee insider Wes Rucker. After 12 years with Nike, Tennessee’s contract gave the brand the right to counter any competing offer — and they didn’t.
Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal
Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, when the current Nike contract ends. Tennessee left Adidas in 2014 to sign with Nike, and Nike’s amended deal runs through 2026.
Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...
Tennessee will switch from Nike to Adidas in 2026, returning to the brand that has long-standing relationship with Lady Vols ...
Adidas partnership has been successful for years and it seems it will continue to be so. The Whites are delighted with the ...
2don MSN
Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program
In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...
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